Dutch underwear and shapewear brand Magic Bodyfashion officially launched in South Africa this month. MAGIC Bodyfashion was one of the first companies to introduce Shapewear, problem solving bras and accessories. … Read More
Which bra to wear with an open back?
As summer approaches, pretty summer outfits replace cocooning sets! Backless clothes are part of the wardrobe, undoubtedly the must-have of the beautiful season to highlight the silhouette. But when you put … Read More
10 tips to properly store your lingerie and swimsuits in your wardrobe and suitcase
Your lingerie is the first thing you put on in the morning and take off at night, so take good care of it and put it away! The main reason for storing lingerie … Read More
How the intimate apparel industry plans to overcome COVID-19
Inner Secrets Lingerie was established in 2005 by mother and son team Penny and Dimitri Parolis, who over the years have carved a presence in the local market by selling … Read More
WHAT IS A WIRELESS BRA?
Though bras have been around for over a century, wireless bras (or wire-free bras) have become increasingly popular in the last few years. What is a wireless bra? A wireless bra … Read More
WHAT IS A FULL CUP BRA?
Whether you’re full busted or simply seeking a bra with some serious coverage, you’ll definitely want to get to know the full cup bra. This particular style comes with a plethora … Read More
COVID-19 Update
OUR LOYAL CUSTOMERS, Inner Secrets Lingerie is taking the COVID-19 virus pandemic very seriously at our Head Office and within all of our stores. We have briefed our staff with … Read More
3 REASONS TO GET A BRA FITTING BEFORE BUYING A NEW SWIMSUIT
Searching for a supportive swimsuit this summer? A bra-sized swim top might be just what you need. Unlike swimsuits sold in sizes like S, M, and L, bra-sized swim tops … Read More