MAGIC BODYFASHION LAUNCHES IN SOUTH AFRICA

MAGIC Bodyfashion

Dutch underwear and shapewear brand Magic Bodyfashion officially launched in South Africa this month.  MAGIC Bodyfashion was one of the first companies to introduce Shapewear, problem solving bras and accessories. … Read More

Which bra to wear with an open back?

As summer approaches, pretty summer outfits replace cocooning sets! Backless clothes are part of the wardrobe, undoubtedly the must-have of the beautiful season to highlight the silhouette. But when you put … Read More

HOW MANY BRAS SHOULD YOU HAVE?

You’ve tried on all your bras (plus an adhesive bra and even going without one), but nothing feels right. You’re not sure if you can work with the bras you … Read More

4 BOUDOIR PHOTO SHOOT MYTHS, BUSTED

Perhaps you’ve been toying with the idea of a boudoir shoot for quite some time. Or maybe you heard about a friend’s experience, and find yourself intrigued. Or, alternatively, maybe … Read More

INVESTMENT LINGERIE IN SOUTH AFRICA

It’s often been said that ‘it’s what lies within that often counts’. Not only apt when talking about personality, the saying applies to lingerie too. Every year, women across the … Read More

WHY IS MY BRA TIGHT IN THE EVENING?

It’s one of the strangest mysteries of our time. If your bra randomly gets tighter when the evening falls, you might be wondering what the cause is. Don’t panic – this … Read More

The Inner Secret to Comfort

Gerry Cupido visits one of our stores to experience a professional bra fitting. Find out what she discovers:

WHICH BREAST SHAPE DO YOU HAVE?

When it comes to shape, not all breasts are created equal. In fact, there’s some vast range in their appearance in terms of fullness, where they’re set, nipple direction and … Read More