Comfortable lingerie is the best ally for days at home. Telework, to cocoon under a blanket, dedicate yourself to creative leisure: so many small moments at home to live well … Read More
MAGIC BODYFASHION LAUNCHES IN SOUTH AFRICA
Dutch underwear and shapewear brand Magic Bodyfashion officially launched in South Africa this month. MAGIC Bodyfashion was one of the first companies to introduce Shapewear, problem solving bras and accessories. … Read More
Which bra to wear with an open back?
As summer approaches, pretty summer outfits replace cocooning sets! Backless clothes are part of the wardrobe, undoubtedly the must-have of the beautiful season to highlight the silhouette. But when you put … Read More
10 tips to properly store your lingerie and swimsuits in your wardrobe and suitcase
Your lingerie is the first thing you put on in the morning and take off at night, so take good care of it and put it away! The main reason for storing lingerie … Read More
How the intimate apparel industry plans to overcome COVID-19
Inner Secrets Lingerie was established in 2005 by mother and son team Penny and Dimitri Parolis, who over the years have carved a presence in the local market by selling … Read More
Dedicate the month of October to one of femininity and breast self-awareness
With October being Breast Cancer Awareness Month and in keeping with the theme of body positivity, Inner Secrets Lingerie encourages women to love their unique curves by offering a range … Read More
HELP! I CAN’T SEEM TO FIND A SUPPORTIVE BRA
Way too many of us are living our lives wearing bras that do nothing for our outfits and our confidence. We’re going about our days fixing our bra straps, pulling … Read More
HOW TO BUILD A LINGERIE WARDROBE YOU LOVE
Are you getting the most out of your lingerie wardrobe? If you don’t look forward to picking out your lingerie in the morning, it’s time for a change. Lingerie doesn’t … Read More
HOW MANY BRAS SHOULD YOU HAVE?
You’ve tried on all your bras (plus an adhesive bra and even going without one), but nothing feels right. You’re not sure if you can work with the bras you … Read More
3 WAYS BREASTFEEDING CAN AFFECT YOUR BUST (AND HOW TO DEAL)
It’s no secret that having a baby changes your body — specifically, your breasts. During pregnancy, your body gets ready to nourish your little one, and as part of that … Read More
ARE FULL BUST BRAS AND PLUS SIZE BRAS THE SAME THING?
In the lingerie industry, a lot of terminology gets thrown around that can make it seem intimidating for the newcomer. From working out the difference between a full-cup bra and a … Read More
YOUR BURNING QUESTIONS ABOUT BOUDOIR SHOOTS, ANSWERED
Perhaps you’ve been considering a boudoir photo shoot for an anniversary or Valentine’s Day gift. Or, maybe you’re thinking it’ll be the perfect wedding present for your soon-to-be spouse. Alternatively, … Read More
4 BOUDOIR PHOTO SHOOT MYTHS, BUSTED
Perhaps you’ve been toying with the idea of a boudoir shoot for quite some time. Or maybe you heard about a friend’s experience, and find yourself intrigued. Or, alternatively, maybe … Read More
INVESTMENT LINGERIE IN SOUTH AFRICA
It’s often been said that ‘it’s what lies within that often counts’. Not only apt when talking about personality, the saying applies to lingerie too. Every year, women across the … Read More
WHY IS MY BRA TIGHT IN THE EVENING?
It’s one of the strangest mysteries of our time. If your bra randomly gets tighter when the evening falls, you might be wondering what the cause is. Don’t panic – this … Read More
THE LIFT WE LOVE: THE HISTORY OF UNDERWIRE BRAS
The bra as we know it today hasn’t existed for very long. Still, for centuries, women have been wearing some sort of garment to contain, shape, protect, and even lift … Read More
5 TIMES WHEN YOU SHOULD GET A BRA FITTING
When’s the last time you got a bra fitting? Many women buy new bras when old bras get worn out or don’t fit well. Yet, those bra shopping trips may … Read More
The Inner Secret to Comfort
Gerry Cupido visits one of our stores to experience a professional bra fitting. Find out what she discovers:
WHICH BREAST SHAPE DO YOU HAVE?
When it comes to shape, not all breasts are created equal. In fact, there’s some vast range in their appearance in terms of fullness, where they’re set, nipple direction and … Read More
Real Life Real Story: Chris von Ulmenstein
We spoke to some of our customers about their experiences at Inner Secrets Lingerie. Name: Chris Von Ulmenstein Age: 65 going on 18 When did you experience your first bra … Read More